Hi, I'm Anastasia! Your guide through the complex world of integrated production and culture marketing.
I lead projects from initial briefing to launch day and beyond, managing creative teams, production budgets, schedules, workflows, and client communications. I consult on content strategy, lead pitches by shaping initial ideas into production-ready projects and translate projects into actionable plans.
My production expertise covers various disciplines from films to animation, gaming/esports, digital content, immersive experiences (physical & digital). Brands include Nike, Red Bull, Netflix, Philips, Pernod Ricard, Sanofi, and others.
I have a deep expertise in anime, gaming, and music which I love putting into practice to help brands build authentic and relevant campaigns that resonate with fans.
I'm experienced at building processes and setting up creative operations for large scale projects and programs.
Before joining the advertising world, I spent a decade in journalism and television production. From content strategy to producing news features, short and long-form documentaries, editorials, planning and running multi-hour live broadcasts. Fun fact: I once interviewed Hugh Jackman (it was the best day ever!).
I’m a process-driven problem-solver who lives to make things happen. My leadership style is empathetic and collaborative, focused on empowering others.
Let’s work together to bring your vision to life!
Email: gorelova.anastasia@gmail.com
Areas of expertise:
Integrated production, animation, digital 360 campaigns, live broadcasting, film/tv/social content, digital design, brand identity, experiential & live (events).
Consulting
Strategy & Consulting
Strategic Planning
Content Strategy
Production Consulting (feasibility checks, ballparks, timelines)
Pitch Consulting (production strategy, process & operational model development, ballparks)
Production
Executive Production (budgeting, resourcing, overseeing, de-escalation, problem-solving)
Integrated Production (digital campaigns & brand content, animation, social content, immersive experiences)
Account Management
Creative Operations Management
Production Coaching
Languages
English, Français, 日本語, Русский