Client: Jordan (Nike brand)
Role: Senior Integrated Producer
Credits: MediaMonks, Yard (Paris)
My Role: Oversaw budget and digital production for the Jordan app immersive experience, led marketing asset production for D/OOH, Jordan’s social and app ecosystem. Managed internal production partners and external vendors both in the Netherlands and Paris to bring the experience to live.
Project Description: To celebrate and cater to the community during the summer of sport, Jordan transformed Paris 18 into District 23 and asked us to partner with them to push the physical program into new territories - the Jordan Mode in Nike App.
We created a digital map that mirrored the real Parisian scene, for all to see. From the interactive games to the content captured on the ground our hub was the go to destination for users in and beyond Paris to relive the biggest moments, while also driving traffic online and offline in the streets of Paris. We also created the awareness campaign which included both physical and digital media to ensure users knew where and how to discover the events and experiences.
