Client: Nike
Role: Senior Integrated Producer
Credits: Media.Monks
My Role: Led strategic planning, creative development and production. Found the most efficient and budget friendly way to capture content with nimble teams on the ground in Paris and London preserving the premium quality of the output. Led animation and video editing execution.
Project Description:
We partnered with Nike to bring Re-Creation—a trailblazing project turning locally collected Nike products into new designs—to EMEA, with London and Paris being first on the agenda.
From defining the strategic positioning and communications plan to building a creative playbook with visual and messaging directions and production guidelines, we set the foundations for the project to shine and be scalable. We took a toolkit approach that can be adopted and adapted to future markets, new collection drops and collaborations going forward.
The Re-Creation Explained reel that was shared on Nike’s global Instagram amassed over 5 million views, 70K likes, and hundreds of engaged comments—showing a desire for more content like this from Nike’s audience around the world.
