Client: Nike
Role: Senior Integrated Producer
Credits: Media.Monks, Emma Worrollo of Playfun Den
My Role: Oversaw the project from brief to delivery. Developed remote production approach (tail end of covid restrictions) with the series capture directed remotely and essential production team working on the ground at the talent’s home.
Project Description:
Nike Kids’ ultimate goal is to inspire a love of sports in kids, creating an active culture passed forward for generations. Coaches play a huge role in navigating kids through the world of sport — it’s their guidance that can make the daily habit of sport last a lifetime.
Together with Nike and The Playful Den’s Emma Worrollo, we devised a series of fun, play-based guides crafted to connect coaches, families and kids. Our guides were designed to inspire, educate and engage coaches across and beyond the Nike ecosystem — and make sports enjoyable and accessible for kids.
