Client: Nike
Role: Senior Integrated Producer
Credits: MediaMonks, Unbranded, Unlimited
My Role: Led the project from strategist development to execution by managing creative teams and client communications and working in tandem with the production team to bring the vision to life.
Project Description: Nike asked M.M to develop a premium phygital experience at Nike EHQ Campus to showcase Nike's Investment in HER. We took over an outdoor area next to the campus to create a 3-day immersive experience that showcased product innovation through engaging storytelling and activity.
To elevate the experience, we organised styling session with a photo-op that allowed participants to capture their new looks, brought in experts to share insights on health, nutrition and wellness, and entertained the crowed with an interactive new football shoe try on.
