Client: Nike
Role: Senior Integrated Producer
Credits: Media.Monks, TeamLiqiud, Psyonix (Rocket League), Waveform
My role: Led end-to-end production from brief to delivery, designed the project approach, timeline, built and managed the budget, managed internal and external stakeholders, led and motivated the amazing creative team to deliver their best work, provided creative direction for the final’s broadcast execution putting to use years of broadcast experience.
Project Description:
As part of Nike’s embrace of e-sports, we brought to life their entry to the turbo-charged world of Rocket League: the Nike Cup Clash.
The event saw over 200 Nike Members from England, France, the Netherlands and Portugal compete in-game for a place in the semi-finals and finals, held in Utrecht, The Netherlands. The finals stream gathered 60K views on Twitch alone.
We took the driving seat from day one, masterminding the comms strategy and digital and physical executions around the event — including an in-store watch party in Paris.
We also provided stream and content support, capturing the tournament in all its chaotic glory to inspire future e-sports athletes.
